Affiches

rediscover the painters behind the posters


Opening: Thu 5 Oct, 6.30pm-8pm
Exhibition dates: Thu 5 Oct to Sat 4 Nov 2017
Alliance Francaise Eildon Gallery
51 Grey St, ST KILDA

The Alliance Française de Melbourne is proud to welcome the Letitia Morris Gallery for a very special exhibition of famous French icons.The show will display original first prints of key French graphic designers of the XXth century with the aim to rediscover the talented painters behind the posters. 


“… our stock of over a thousand posters is amongst the ten
best held by commercial galleries worldwide.”
  – Gallery owner, Brett Ross.


Letitia Morris Gallery, owned by art dealer Brett Ross, has been specialising in Original Vintage Posters since 1993.

As the first to bring original Bally posters by Villemot to Melbourne, Brett has continued to source original vintage posters for over 23 years, predominantly from Paris and outlying French regions.

Today, the Gallery holds an extensive range of vintage posters that reflect the graphic diversity and ingenuity of 20th Century graphic designs, such as those by Bonnard, Cassandre, Gruau and Savignac.

The majority of the posters have been laid down on linen and “canson” paper backing for conservation purposes, ensuring stability and an enhanced presentation.


Bernard VillemoT, elegant & primitive.

Bernard Villemot, is described by Thierry Devynck as the ” le plus peintre”, the most painterly poster designer of the post WW2 period . Driven by his own personal style, he fought to overcome the commercial necessities that tend to give aesthetic expression a secondary role in advertising. Coming from a well-heeled upper class background Villemot saw himself foremost as a painter, inspired by the work of Henri Matisse and on a different level Georges Mathieu. The period was one where Abstraction amongst painters was fashionable; Villemot’s work tends towards this sophistication rather than the Art Brut. In the sixties Villemot was at the height of his career, the advertisers left him “open shop” to create the themes of advertising campaigns. His Original work is built around just a zest of an orange peel. His Perrier beach scene of an embracing couple is a far cry from bottles filled with water. The Bally Abstract poster, with 2 shoes male / female “sole to soul” is so abstract the shoes are hardly recognizable. The industrial leaders of the Orangina, Perrier and Bally were gentleman of good taste rather than technocrats, they met Villemot socially on an equal footing and gave him this license to produce ” painterly works of art” where beauty and elegance overrode purely commercial criteria.
 


Raymond SavignaC, la joie de vivre !

Raymond Savignac, who has died aged 94, was the last of the great Parisian poster artists. For several decades, their works lit up the métro, and those by Savignac were the most entertainingly unmissable. He claimed that his career began in 1949 with the poster, Monsavon Au Lait. “I simply thought of a cake of soap for Monsavon, and a cow for the milk,” he said. With a comic picture of a cow, its udders emptying themselves into a bar of soap, he made a visual scandal – and he went on making them well into his 90s.


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Affiches exhibition

Affiches exhibition

original first prints of key French graphic designers
05 Oct to 04 Nov 2017


Thanks for sharing! / Merci pour le partage!

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St Kilda branch:
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